Cash flow for startups – or lack of it – is the reason that 82% of small businesses fail. Large, well-funded companies can keep operating due to large fundraising rounds, but small entities have to monitor and control their cash flow.
If you don’t have more cash inflows than outflows, you won’t be able to pay overhead without outside funding.
However, if you follow cash flow management best practices, you’ll reduce your outflows and improve the chances of your company remaining in good financial health.
Your business’s day-to-day activities have cash coming in and going out of the company. Management involves:
Day-to-day, you may need to analyze your net cash flow and optimize it to ensure that there’s enough capital to keep operations going.
Understanding cash flow is simple:
Cash flow can include capital investments in the company, such as a $100,000 loan. However, when your company is spending more than it’s earning or cash is tied up in invoices, you can only operate for so long before you miss payments or you need to secure outside funding.
Debt comes at the risk of high interest rates, so you’ll always be paying more for expenses if you need to secure outside funding, unless it’s funding from equity.
If you’re still struggling to see the importance of cash flow management, consider the following benefits:
Without healthy cash flow, your business will not remain stable. Tech companies may operate on investor funding for years while their MVP is being developed, but very few businesses have this same luxury.
If you manage your cash flow properly, you’ll enjoy:
Sometimes, maintaining healthy cash flow means making difficult decisions.
Smart decisions are backed by data. If you have $1 million in pending invoices and want to make a $500,000 investment, it’s a bad decision that may cause your cash flow to run too low.
Without monitoring and analyzing your cash flow, you wouldn’t know that you don’t have the liquidity for this type of investment.
Cash flow management will empower you to:
Investors and lenders want to know that your business is financially sound before investing in it. If you have control of your cash flow, you can build confidence by showing:
Investors and lenders want to keep their risks to a minimum. Managing your cash flow, maintaining low debt levels and showing your business’s cash flow evolution over time can help you attract more funding to grow your operation.
Cash flow for startups is not different than any other business – no matter the age. You may not have the same level of capital, but you still need to follow these key components:
You should implement processes and systems to monitor:
Software and cloud solutions can help you streamline your cash flow monitoring.
Cash flow trends and patterns should be analyzed. You may find that:
If you have reporting systems in place, you can begin analyzing your cash flow and adjust operations accordingly.
Cash flow can be improved by following these strategies:
Note: We’ll cover more tips and strategies below.
Cash flow management for startups should include projections and forecasts. You can use a tool like Cash Flow Frog to help you:
Your startup has everything going against it. When you first open your doors, cash flow is what will keep the lights on. However, if you monitor your cash flow and budget properly, you’ll give your company the best opportunity to succeed.
Knowing the most common challenges that you’ll face will help you better manage your cash flow and prepare for the future.
Startups face a number of cash flow challenges, including:
Seasonal fluctuations can lead to cash surpluses during certain times of the year and shortages during other periods. Startups must understand the seasonality of their business to avoid cash flow issues and prepare for slow periods.
Growth is great, but startups must do it in a sustainable way to avoid cash flow shortages. Expenses must be tracked carefully to ensure your startup doesn’t grow too quickly.
Startups often rely on funding to keep their operations going. Taking on too much debt can lead to crippling cash flow shortages.
Additionally, many startups fail to address late payments from customers. Chasing invoices leads to cash gaps that can push your cash flow into the negative.
One of the best things you can do for your business is learn how to master cash management for startups. Doing so will help ensure that your business has enough funds to maintain operations and knows when to invest in growth.
Here are some tips for effective cash flow management.
Many startups run into cash flow issues because they fail to invoice customers efficiently and don’t have convenient payment systems in place.
It is crucial to:
Try using automation to send out invoices automatically.
If your startup cash flow statement shows that you’re spending more cash than you’re generating, it may be time to review your expenses.
Eliminate unnecessary costs to free up cash.
To keep expenses at a minimum, negotiate payment terms with suppliers and wait until close to the due date to make payment.
To ensure payments are made on time, set clear payment terms on invoices for customers.
Technology plays an important role in managing cash flow for startup business. With the right platform and setup, technology can streamline cash flow management for startups of all types.
Here's how:
Accounting software makes it easy to track and manage a cash flow startup business. Many accounting platforms offer cash flow management tools, and they can also integrate with cash flow forecasting platforms.
The advantage of using accounting software is that it syncs with your startup’s bank account, which means your figures are always up-to-date and accurate.
Offering online payment options and automating the payment process can also help with cash flow management.
These solutions make it easier for clients and customers to make payments anytime, anywhere and using whichever payment method they prefer.
Cloud-based financial tools, like Cash Flow Frog, can also provide enhanced insights, so your startup can predict cash flow shortages and surpluses with ease.
Integrating these tools into your cash flow management process will help ensure accuracy and help you make smarter, data-backed decisions.
Learning how to manage cash flow for startups is crucial. Without proper management, your startup may find itself quickly running out of cash and struggling to stay afloat. Use the tips and strategies above to improve your cash flow management now and in the future.
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