Customer insights

Harness the power of Big Data to get to know your customers better.

Customer Insights scores each of your customers based on an analysis of the transactions you’ve had with them and their payment behavior. The score is used to rank your customers and give you actionable insights to improve revenue per customer.

Learn about your customers behavior and payment habits using the Customer Insights screen.

Analyze your customers' behavior.

Understanding your customers’ behavior and their relationship with your business is crucial. Our algorithm takes into account multiple aspects of each customer’s data. For example:

  • Total sales.
  • Credit terms extended.
  • Total payments collections.
  • Average payment collection time. 
  • Revenue.
  • Profit.
  • Frequency of late payments.
  • Frequency of sales.

The data is analyzed and each customer receives a score reflecting their value to your business. All your customers are ranked according to their score.

Machine learning - finding patterns in large batches of data.

Find patterns buried in large batches of data.

Big data algorithms easily recognize patterns where there is too much data for people to analyze.

Even if your business has many transactions, bills, invoices, customers, etc., our algorithm easily identifies behavior patterns and scores your customers accordingly.


"We love Cash Flow Frog. For the longest time we never had the kind of visibility into our cash flow that Cash Flow Frog provides. We're able to track and forecast unlike ever before. We highly recommend it! "

Spark G.

Single out your most valuable customers.

See which customers bring in the most profitable business, who always pays on time, with whom you have the potential to grow, and more.
Use this information to nurture your relationship with them and learn the characteristics of good customers so you can find more just like them.

A summary of all the deals you had with a customer allows you to learn about their behavior.
A screenshot of the general score of all customers' performance

Identify potentially bad customers.

Quickly single out customers who are likely to cause problems, even new customers that you have just started to work with. Our algorithms will identify them, giving you peace of mind and reduced risk.

Turn your bad customers into good ones.

Identify certain behaviors that can be easily improved.
For example, identify clients who regularly pay late, and motivate them to pay on time.

See how all your customers score and rank in this Customer Insights table
Use Customer Insights to learn what is the profile of customer that is optimal for your business.

Learn how to find valuable customers.

Target new customers according to the characteristics of your good customers profile. Targeting high-value customers can improve your customers’ lifetime value, marketing return on investment (ROI), and consequently your business’s profitability.

Answer important questions about your customers.

Use Customer insights to answer pertinent questions about your customers based on their behavior patterns:

  • Which ones are our best customers?
  • Which ones are our worst customers?
  • Which customers should we be worried about?
  • Which relationship should we nurture?
  • What does our ideal customer look like?
  • What characteristics should potential new customers have?

Find out more about your customers.

Important insights about your customers could be hiding in your data.

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