I know my services are needed but I don’t know who my clients are, how to connect the dots?
It’s difficult to think of who your clients are, trust me, I get it.
A good way to put this in context is like this:
If you could have lunch every day with your current clients or the clients you want to target, would you enjoy it? If the answer is remotely close to no, you’re working with the wrong people or targeting the wrong industry.
Remember, you will spend more time with your clients then you will with your family and friends… So you better like them!
Ask yourself these questions:
What industry do you admire? Enjoy?
What type of people make up that industry?
Are they more bombastic and extroverted or are they more shy and introverted?
Do they match your personality type or are you complimentary to a different personality type?
Don’t overthink it. Who have you worked with in the past and said ‘man that was a good value exchange for the both of us?’ or if you haven’t worked with anyone in this capacity yet, refer to the question above!
Your services are 100% needed, but your ideal clients may not know that. You need to make sure you can properly inform them on WHY they need it. The better you know your target audience, the easier this becomes.
Let me know if you have any more questions!