1. Use the search bar to find your prospects. One tip is to use the words AND, OR, NOT 👥 For example, if your niche is lawyers, you should search for Lawyer AND (Owner OR Founder OR CEO). There are also great search filters you can use on the side to narrow down your search. Use words in capitals such as AND, OR to narrow your search and get more accurate results.
2. Build awareness by VIEWING your prospects profiles 👀 Once you have searched for prospects, open their profiles and view them. This let’s them know that you are aware of them for a specific reason. Then, keep an eye on the ‘who has viewed your profile section’ to see who views your profile in return. If you have prospected effectively, you’ll start to receive a lot of connection requests or profile views from those people.
3. Connect with those people and send them a message 💬 Make this message personal – try and provide them with value and don’t try to sell on the first transaction. Then, if they seem interested in what you have to say, offer a free consultation – perhaps also invite them to view your Instagram, Facebook etc. so that they are fully engaged with you.
Shan Mikkelsen is Founder and Director at Launch Marketing Brisbane, helping firms in the financial industry grow by leveraging the power of social media marketing and social media advertising.