How do you feel about Social Media Marketing. Does it help small businesses? Can you see the advantage?


We are of course a bit biased because that’s what we do haha… but yes of course there are advantages!

I just recorded a Facebook live video about this. You have to be clear about your goals, what you are trying to achieve and how you will do it, to see the advantages of course.

We often just hear “I want to make more sales” which isn’t exactly a clear goal. But if you said “I want to use Facebook ads to generate more clicks to my website so I can start to convert more website visitors in to paying customers” (just as an example), then it becomes more clear…

Social media marketing is a massive umbrella… you have to choose the platforms first and foremost that make the most sense for your unique business and then work a strategy from there 🙂

Brittany Hardy is the Owner and Social Media Manager at Empty Desk Solutions, a Canadian company providing top notch social media management services to small business owners in British Columbia.


Social media is indeed a very powerful tool of marketing. It’s not only an important and huge part of our lives (today I spent an hour scrolling through my Instagram dash) but also a very convenient place to promote products with almost no big efforts. It’s up to you whether to grow your audience naturally and gain every follower in a fair way or use a boost for it buying services like, in any case you have customers and success. You don’t have to monitor each incoming message like you’d do on forums, special features would do this for you. You also can spy on your competitors and gain profit from it. In brief, social media is neat and awesome, it can’t be ignored when promoting.


You can try to create and develop your own business account in Social Media, but it’s really important to write interesting and catchy texts.