How to get sales calls for my bookkeeping firm without wasting a lot of time?
Leveraging your time is so important…
One of the most common things bookkeepers tell me is:
“I’m getting a few sales calls, but the amount of effort it takes to generate those sales calls is just not feasible”
Because you’re spending hours writing blog posts and creating content that brings a few enquiries here and there… Which is GREAT, But… what happens when you STOP creating all that content?
The sales calls stop coming in and you stagnate. That’s why leveraging your TIME is key.
LEVERAGE. Don’t simply manage your time, leverage it.
Leverage your time so you can maximize your impact.
Now in terms of how do you actually leverage your time and generate more sales calls without spending more time in your business?
It comes down to creating assets and deploying it in a funnel.
** BUT… ONLY if your bookkeeping business is in the right stage **
A funnel will give you precision and predictability.
I.e if you put in X amount of dollars, you will generate X amount of calls.
That way you can essentially choose how many consultation calls you do each week, and how many clients you sign each week.
And… because they’re coming to you, you’re able to pick and choose who you’d like to work with.
So, if you have an existing bookkeeping business and are looking to grow OR you’re in a transition period and looking to figure out how to attract a NEW type of client, I might be able to help you out.
Shan Mikkelsen is Founder and Director at Launch Marketing Brisbane, helping firms in the financial industry grow by leveraging the power of social media marketing and social media advertising.